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Treefrog Inc. is a leading digital marketing company that has been helping clients succeed in the digital world since before the internet was even a standard. When they came to Studio Forma for their new office space, they needed a place that was as creative and innovative as their work and team. With a wide range of services, including website development, brand strategy and development, mobile apps, proprietary content management systems, graphic design, content creation and marketing, search engine optimization, social media, email marketing, hosting, and workshops, their team required a flexible space that could accommodate their diverse needs.
Our goal was to create a Frog-friendly place that could welcome clients, provide quiet spaces for creativity, and maximize collaboration and innovation as a team. We achieved this by applying Treefrog’s brand aesthetic of clean, airy, and vibrant to an old car dealership from the ’70s, transforming it into a bright and open environment where Frogs can thrive and continue driving success for their clients. Although the lease was for five years with a possibility of extension, the building was deemed to be destroyed in light of a multiple-story office building as a replacement, so we ensured everything within the space was modular, flexible, and transferable to a new space to avoid waste.
To meet the needs of Treefrog’s business and the people working there, we designed impromptu spaces, private areas, larger private spaces, a training area, a soundproof video area, storage areas, an open-concept kitchen, a lunchroom, lots of natural light, and darker areas for programmers. Although the space presented a challenge due to its size and lack of character, we managed to create a modern, efficient, and energetic forum for maximum creativity, flexibility, and collaboration.
We removed walls to create more flow, kept the original sales offices but took off the doors for a more transparent feel, and laid carpet tiles everywhere, creating intricate designs and patterns for interest and fun. We gutted the storage area, replaced the garage door with a window, added an open kitchen area, and converted that space into a training, hangout, and eating area. We created custom modular millwork that acted as both room partitions and customized storage for the design area, infused with the brand’s clean, simple, and purposeful circle detail.
The new space allows Treefrog to engage with clients, the community, and each other with its spacious training room, multiple meeting spaces, lunchroom, lounge, and miles of whiteboard walls for brainstorming sessions. With flexible workstations, a large secret and private boardroom, several sized meeting rooms, and flexible furniture, the space accommodates growth and multi-functional needs for years to come. We even created a partition out of large-scale Lego blocks that can be broken down and reconfigured to suit the amount of design required at a moment’s notice, adding a fun and playful touch that works well with the brand.
We’re proud to have helped Treefrog integrate the space next door into the main office, using all the same techniques and thought processes. The end result is a space that reflects Treefrog’s values, allows them to thrive, and encourages innovation and creativity for years to come.