Floorcraft Showroom
Building Type
Office
Location
Sharon, ON
Timeframe
24 Weeks
Industry
Retail
Footage/ Floors
1500 Sq Ft
This showroom renovation was driven by a need to create a more welcoming, vibrant, and polished environment for a company that takes pride in their craftsmanship. As expert flooring installers, the client wanted the space to reflect the same level of professionalism and quality they bring to every project turning their showroom into both a functional workspace and an elegant brand showcase.
PROJECT GOAL
The primary goal was to elevate the showroom experience, ensuring the space would resonate with both commercial clients and design professionals. Functionality, visual clarity, and brand consistency were essential guiding principles throughout the design process.
Inspired by PRODuct
The flooring served as the cornerstone of the design, not only functionally but also as a visual storytelling tool. Inspired by the company's own product offering, we featured a curated range of materials—wood tones, textured carpets, and tile samples—installed and displayed with precision to reinforce the brand's promise of expert craftsmanship.
Values Infused
The overall aesthetic of the project is clean, modern, and confident, with a restrained palette of natural finishes and striking contrasts. Black framing, soft woods, and layered lighting create a balanced environment that feels both grounded and aspirational.
Summary
The redesign of this flooring showroom was about more than just aesthetics it was about aligning the physical space with the brand’s identity and values. We focused on elevating everyday elements like sample displays, meeting spaces, and workstations, integrating them seamlessly into a cohesive and welcoming layout. Each area was designed with clarity and intention, offering clients a tactile and visual representation of the company’s work.
Ultimately, the transformed space does more than showcase flooring it builds trust. By pairing thoughtful design with efficient functionality, the showroom now serves as a powerful extension of the brand, embodying the quality and attention to detail that clients can expect from every installation.